Marketing comes down to materializing offers. With a combined 40 years of marketing and negotiating New York City real estate, SIMPLE founders Louisa and Chris identified the three most crucial fundamentals to materializing the best offers in the shortest amount of time — Strategic Pricing, Maximum Exposure and Expert Negotiating. 

Strategic Pricing — Now that buyers have everything at their fingertips, the most essential and critical marketing tool is strategic pricing. We diligently analyze the comps, numbers, market conditions and anything related to the sale on a granular level to price your home accurately. Buyers are savvy, and it is essential to be positioned correctly to make or break the sale. We know champagne parties and string quartets do not sell apartments, proper pricing does.

Maximum Exposure  Your property needs to be where the buyers and brokers are searching. Therefore, within minutes of listing with SIMPLE, your home is syndicated to real estate and social media platforms (Streeteasy, Zillow, IG, etc.) as well as the entire brokerage community (Corcoran, Elliman, BHS, Compass, etc.).

Expert Negotiating — Negotiating is one of the most overlooked skills when hiring a broker. Market knowledge and pricing analysis can all be fast tracked, but negotiating New York City real estate deals requires a seasoned broker with a proven track record. Having a team of experienced, tenacious negotiators in your corner gives you confidence that no money will be left on the table.

Buyer | Seller
Jess & Craig
Doug & Kaye

Louisa and Chris were extremely professional and demonstrated how their expertise, clear understanding of the market and appropriate pricing can produce quick and desired results. I was impressed.

— Buyer | Seller


We have worked with Louisa and Chris four times over the years to buy and sell, and they delivered fantastic results each time! With our last apartment, they successfully negotiated a multiple bid situation concluding in another great price. Thanks Guys!

— Jess & Craig | Tribeca


We bought and sold two homes with Chris and Louisa and made a profit on both of them. Their guidance and patience through the whole process always kept us at ease even when situations got stressful. We mostly appreciated their honesty and candor because we knew we could trust them. As a result, we have referred them to all of our friends.

— Doug & Kaye | Soho & West Village



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