WE MAKE YOU MORE MONEY
Our proven method of strategic pricing, maximum exposure and expert negotiating coupled with a bespoke fee structure guarantees you net the most money.
WE ARE NOT YOUR STANDARD REAL ESTATE FIRM
Unlike standard brokerages, SIMPLE's sole-ownership, boutique model allows it to operate unconventionally creating a competitive edge across all aspects of the transaction.
YOU HIRE US, YOU GET US
We have our hands in every nuanced detail of every deal, so we can anticipate issues before they become problems. We show our exclusives and you always speak with us because you are our number one priority. Our team supports us, so we can support you 24/7.
SIMPLE Real Estate was created as a solution to one simple question: The transaction remains the same across all price categories, so why does the commission scale so dramatically? It just doesn’t make any sense!
The real estate industry is stuck in an outdated and arbitrary commission structure while the landscape is evolving. SIMPLE proves it is possible to simplify the real estate transaction without any compromises while offering you a full-service experience AND an irresistible fee structure.
Years of Experience
Dedicated + Passionate
Marketing comes down to materializing offers. With a combined 40 years of marketing and negotiating New York City real estate, SIMPLE founders Louisa and Chris identified the three most crucial fundamentals to materializing the best offers in the shortest amount of time — Strategic Pricing, Maximum Exposure and Expert Negotiating.
Strategic Pricing — Now that buyers have everything at their fingertips, the most essential and critical marketing tool is strategic pricing. We diligently analyze the comps, numbers, market conditions and anything related to your sale on a granular level to effectively price your home. Buyers are savvy, and it is essential to be positioned correctly to make or break the sale. We know champagne parties and string quartets do not sell apartments, strategic pricing does.
Maximum Exposure — Your property needs to be where the buyers and brokers are searching. Therefore, within minutes of listing with SIMPLE, your home is syndicated to real estate and social media platforms (Streeteasy, Zillow, IG, etc.) as well as the entire brokerage community (Corcoran, Elliman, BHS, Compass, etc.).
Expert Negotiating — Negotiating is one of the most overlooked skills when hiring a broker. Market knowledge and pricing analysis can all be fast tracked, but negotiating New York City real estate deals requires a seasoned broker with a proven track record. Having a team of experienced, tenacious negotiators in your corner gives you confidence that no money will be left on the table.
130 Jane Street Unit: 2E, New York City, NY 10014
148-150 Waverly Place Unit: A, New York City, NY 10014
288 Lexington Avenue Unit: 5B, New York City, NY 10016
21 West 20th Street Unit: PH4, New York City, NY 10011
123 Baxter Street Unit: 5D, New York City, NY 10013