SAVVY NEW YORKERS DESERVE MORE THAN THE INDUSTRY (CORPORATE) STANDARD.

We deliver tailored guidance and results that rival the biggest names without the corporate noise.

• Tailored Strategy, Not Bureaucracy. We cut through the big-box inertia, providing trusted guidance and a competitive edge across every aspect of your transaction.

• Curated, Not Corporate. We approach real estate with a curator’s eye and a strategist’s mind, tailoring every listing, negotiation, and experience to fit your unique goals, not a corporate script.

• Intelligent Representation, Elevated Results. Our focus is on trust, refined strategy, and superior outcomes. You get the knowledge of a powerhouse firm with the agility of a bespoke partner.

OUR MARKETING STRATEGY

Marketing comes down to materializing offers. With a combined 40 years of marketing and negotiating New York City real estate, SIMPLE founders Louisa and Chris identified the three most crucial fundamentals to materializing the best offers in the shortest amount of time — Strategic Pricing, Maximum Exposure and Expert Negotiating. 

Strategic Pricing — Now that buyers have everything at their fingertips, the most essential and critical marketing tool is strategic pricing. We diligently analyze the comps, numbers, market conditions and anything related to your sale on a granular level to effectively price your home. Buyers are savvy, and it is essential to be positioned correctly to make or break the sale. We know champagne parties and string quartets do not sell apartments, strategic pricing does.

Maximum Exposure — Your property needs to be where the buyers and brokers are searching. Therefore, within minutes of listing with SIMPLE, your home is syndicated to real estate and social media platforms (Streeteasy, Zillow, IG, etc.)  as well as the entire brokerage community (Corcoran, Elliman, BHS, Compass, etc.).

Expert Negotiating — Negotiating is one of the most overlooked skills when hiring a broker. Market knowledge and pricing analysis can all be fast tracked, but negotiating New York City real estate deals requires a seasoned broker with a proven track record. Having a team of experienced, tenacious negotiators in your corner gives you confidence that no money will be left on the table.